Electronic Hollywood / Jaime Levy Press From 1990 - 2000 | |||||
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Man Bites Dog?
by Steve Baldwin
There's a hot new startup in New
York's Silicon Alley, and it's not planning an IPO. "We're not into
the whole IPO thing and stuff like that," says Jaime Levy, late of Word and self-proclaimed Biggest Bitch of Silicon Alley. Her latest enterprise
is Electronic
Hollywood, a web design firm with an innovative business strategy: Levy
proposes to run it as an "Internet production studio." While its bread and
butter will be web site design, animation
and interactive advertising for larger companies, Levy & Co. will also be
developing original content. And she's hoping that that's where the big
bucks will lie -- rather than in becoming just another overvalued, publicly
held company.
But didn't the expense of creating original
content contribute to Word's demise? Citing the example of "South Park,"
which turned from an amateur animated short into a nationwide phenomenon,
Levy says, "I'm talking about making a show, getting it picked up by TV
studios, people like that, getting merchandised. Then we start getting
paid." .
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